1990
- H&P ELECTRONIC is founded by Milan Hradil on the 1st of August 1990
- first shop on Kvítková street, later another shop on Školní street in Zlín
- warehouse based in a garage in Příluky
1991
- first MILLION CZK of sales gained in a single month
1992
- exclusive representation of the brand Moulinex helped kickstart wholesale
- Company is renamed to HP TRONIC
- first MILION CZK of sales gained in a single week
1993
- FIRST wholesale warehouses
- 5 warehouses in Czech Republic, 1 warehouse in Slovakia
- First MILLION CZK of sales gained in a single day
- Attended the BVV Exhibition in Brno for the first time
1994
- expansion to the nation’s capital – opening a wholesale store in Prague
1995
- first 100 employees
1996
- company starts to focus on TOURISM
- purchase and reconstruction of hotels Horal, Galik and Lanterna
1997
- first leaflet PROTON which was distributed for the first time to households across Moravia
- first BILLION CZK of sales gained in a single year
1999
- Establishment of the EURONICS CZ retail chain
- the founder of the company, Milan Hradil, passed away at age 45 on the 7th of September 1999
- turnover of 2 BILLION CZK
2000
- THE FIRST EURONICS television advert aired to Czech households
2001
- Launch of HP ONLINE (wholesale e-shop) granting a huge advantage over the competition
2002
- 300 employees
- started selling own brands of electronics
- Launched eProton e-shop
2003
- relocation of warehouse to the new site in Plané nad Lužnicí
- 1st huge billboard campaign for EURONICS and PROTON
- 1st attendance at the Import exposition/trade show at Collective Center in Zlín
- rebranding Valachy Resort – re-design of logo
- builds the Razula Ski Resort in Velké Karlovice
2004
- Establishment of the customer center
- Development of the department for import and imported brands
2005
- obtains internet address www.proton.cz
- prints and distributes 4.5 million PROTON leaflets
2006
- Opening of the new central warehouse in Týniště nad Orlicí
- turnover of 5 BILLION CZK
- 500 employees
- Reconstruction of Spa Hotel Lanterna****
2007
- turnover of 6 BILLION CZK
- 650 employees
2008
- Participation at the 14th domestic fair in the Brno Exhibition Centre
- Construction of the wellness area in Wellness Hotel Horal***+ in Velké Karlovice
2009
- Further reconstruction of Wellness Hotel Horal***+
- Conversion to the enterprise resource planning system software SAP
- 1st year of Karlovský gastrofestival in Velké Karlovice
2010
- HP TRONIC acquires e-shop KASA.cz and Hej.sk
- Opening of the nine hole golf course in Wellness Hotel Horal***+ area in Velké Karlovice
2011
- 1,000 employees
- ETA becomes part of HP TRONIC and launches it’s first mixer ETA Gratus
2012
- ETA begins offering a prolonged guarantee for 3, 5 and 10 years
2013
- 1st SEASON of VALACHY TOUR SERIES – a unique series of competitions in various events for sportsmen of any age and fitness in Velké Karlovice
2014
- Tomáš Blabla, CEO of Resort Valachy, wins the prestigious award Hotelier of the Year
- Launch of products of private brands onto main European market
- turnover of 7.5 BILLION CZK
2015
- ETA Gratus becomes the bestseller on the Czech market for the 4th time
2016
- Daniel Večeřa, CEO of HP TRONIC, wins Czech Business Personality Award 2015
- turnover of more than 9 BILLION CZK per year
- 1st SEASON of A WEEK FULL OF CULTURE IN WALLACHIA in Velké Karlovice – series of theatre performances in a circus tent
2017
- DATART becomes part of HP TRONIC group
- builds and opens the most modern warehouse in Czech Republic, in Jirny, Prague
2018
- fusion of company DATART INTERNATIONAL, Inc. and HP TRONIC Zlín, Ltd.
- ETA celebrates 75th anniversary and launches the new designed vintage series ETA STORIO
- 10th season of Karlovský gastrofestival reaches 40 000 guests
- DATART wins an award in the 9th season of the competition Shop of the Year 2017 in the electronics category
- Bistrotéka Valachy and Bar 1931 open in Zlín
2019
- Company headquarters moves to Obchodní dům Zlín and its reconstruction wins the award for Building of the Year 2018 in Zlín region
- 148 stores
- Turnover 16 BILLION CZK
- 2 743 employees
- 20 years since the passing of Mr. Milan Hradil
2020
- 30th anniversary of HP TRONIC
- turnover of 21 BILLION CZK
- 2 900 employees
