DATART has become the Most Trusted Brand of the Year in the Electrical Dealers category for the fifth consecutive year. The award given to DATART by Czech consumers in the largest independent consumer survey confirms that it remains the clear choice for customers looking for quality and reliability. This year, DATART also recorded the largest year-on-year increase in votes of any brand in this poll - an impressive 9.8%. This earned it the title of Mover of the Year. For the ninth time in a row, ETA was named Most Trusted Brand 2024 in the Small Domestic Appliances category, defending its top spot in this category. The prestigious award was presented to DATART Store Concept Manager Jan Horák and ETA Sales Director Daniel Nový at the award ceremony on 7 November 2024 at Radiopalac in Prague Vinohrady.
A total of 4,000 consumers participated in the survey, rating nearly 900 brands across dozens of categories. The results of the extensive survey announce which brands Czech consumers trust the most. This year, as in previous years, the independent Most Trusted Brand poll was organised by ATOZ Marketing Services in cooperation with NIQ.
"We especially appreciate this award because it comes in these unstable times in which consumer trust is more valuable than ever," says Daniel Večeřa, CEO of the HP TRONIC group, which DATART is included in. "It is a commitment for us to maintain and further strengthen the high standard of service that customers can rely on," he adds.
DATART as a guarantee of certainty and professionalism
The award reflects DATART's efforts to offer not only a wide range of products, but also a high level of customer care, which is a key priority for DATART. This is why consistency and care are key factors. Thanks to advanced automated systems, the company monitors and evaluates customer satisfaction on a daily basis in order to respond to their needs as quickly as possible.
A great advantage of DATART, which customers have long appreciated, is the practical connection between online shopping and conventional stores. Across the Czech Republic, customers can find more than 150 stores, where more than a thousand electro-specialists are ready to help them with product selection, expert consultation or service of already purchased products. Consumers can thus solve their requirements both online from the comfort of their home and in person in the store - including returns, exchanges and other requirements.
"We care deeply that DATART remains a trusted and clearly defined choice for customers with proven procedures and policies. This is especially true at a time when new forms of selling are coming to market, such as marketplaces where virtually anyone can sell. We want our customers to know that they can always rely on DATART and be sure that they will not be wrong when buying any product, whether it is a small accessory or an expensive appliance," comments František Mikoška, Sales and Marketing Director at DATART.
ETA is the Most Trusted Brand of 2024 in the Small Domestic Appliances category for the ninth time in a row, defending its top spot in this category. It defeated all other small household appliance brands operating on the Czech market.
The ETA brand greatly appreciates the loyalty of its customers and the fact that they have once again rated it as the most trusted brand in the small household appliance category on the Czech market. The results of this survey have once again confirmed that building a long-term relationship with customers based on trust pays off. The ETA brand has held the top spot in the small household appliance category since 2016.
"It was a great privilege to receive the Most Trusted Brand of the Year 2024 award in the small household appliance category for the ninth time in a row. We have achieved this success thanks to the trust shown in us by our customers, which is the biggest motivation for us to continuously improve. I want to thank everyone who trusts us and has supported our brand for a long time. This award is not only a confirmation of the quality of our products, but also proof that our values - reliability, innovation and customer care - have real meaning. We are grateful for the trust shown, and we will continue to strive to maintain the loyalty of our customers," adds Daniel Nový, Sales Director of ETA a.s.
