Excellent customer experience, a strong brand and high level of trust. DATART defended its title and won the prestigious Mastercard Retailer of the Year 2024 award in the appliances and electronics category. This significant recognition confirms not only the brand's stable position in the domestic market, but also its ability to consistently meet - and often exceed - its customers' expectations.
DATART was the winner of the Appliances and Electronics Retailer of the Year category thanks to its highest recall rate, cited by 67% of respondents shopping in this segment. In addition, it also strengthened year-on-year in other key areas such as customer loyalty and brand credibility.
Customers especially appreciate the quality of the wide range of products, the high level of expert advice, the professional approach of the staff and the complexity of the services provided. Thanks to these attributes, DATART has long been a leader in innovation and customer satisfaction. A significant element of customer value is also direct consultation with specialists at DATART stores, of which DATART operates more than 150 throughout the Czech Republic. Hundreds of qualified electro specialists are in direct contact with customers daily.
"Our philosophy is based on trust and a professional approach to each customer. We are pleased that these values are also perceived by the public. We are incredibly pleased with the Merchant of the Year 2024 award, and it is a confirmation that we can offer top services and a unique customer experience in a dynamic and competitive environment," said Lenka Mastešová, Marketing Communications Director of DATART.
For more than two decades, the Mastercard Retailer of the Year competition has been recognizing the excellent performance of merchants across retail categories. The evaluation is based on a combination of objective market indicators and subjective perceptions of customer experience, with key areas being brand market position and customer trust.
