Once again, DATART scored in the Mastercard Retailer of the Year 2023 Competition. In the twenty-first year, DATART received an award and became the winner in the electrical and electronics category in the Czech Republic. This success is due to the brand’s stable position on the market, its retainability and high level of customer loyalty. In Slovakia, in the same category, DATART placed 3rd.
DATART’s customers have long appreciated quality, reliability, professionalism, advice, and impeccable service. All of these put the brand in the position of a leader in the Czech Republic, which keeps up with the latest trends and technologies, as well as offering customers a wide selection of modern products and services. It is the commitment to excellent customer service that is significant for DATART.
“Building customer trust is absolutely key for us, which is why we are incredibly pleased to receive the Retailer of the Year 2023 award. We want customers to like coming back to us and know that DATART as an expert will always be happy to give them good advice. We are constantly improving services and support, both during and after the purchase,” said Lenka Mastešová, marketing director of DATART.
In the Czech Republic, the DATART brand became the winner of the Electronics Retailer of the Year category, mainly thanks to the fact that it scored in the brand memorability parameter – it was named by 62% of the respondents. Customers also showed a high degree of loyalty to the brand; with 43% indicating that the store is the main place for the purchase of this particular sortiment. Furthermore, 79% of customers are willing to recommend DATART to others, and 76% are willing and happy to buy from DATART again.
Mastercard Retailer of the Year is a prestigious award for the best dealers in individual categories. The winners were selected based on a survey conducted by an independent research agency, which addressed 1500 respondents from the entire Czech Republic in the form of an online survey.
