The advertising campaign of our DATART brand has received a favourable response not only from our customers, but also appreciation by experts. In the 16th year of the Marketer of the Year competition, Lenka Mastešová, the Marketing Director of DATART, received the prestigious Rainbow Dolphin Award ‘for creating a long-term creative concept that significantly improved brand perception’.
The Marketer of the Year competition is organized by the Czech Marketing Association, which annually rewards the best and most innovative marketing activities and personalities in the Czech Republic. The results were announced on Thursday, September 23rd in Prague.
“I was very pleased with the nomination and the award for myself and my colleagues from the creative marketing team is positive feedback on the long-term work with building the brand’s perception", commented Lenka Mastešová.
The backbone of DATART’s award-winning creative concept are image-rich commercials from the world of mountains and galaxies, created in collaboration with the DATART marketing team, WMC Gray Agency and Punk Film.
These advertising spots have been broadcast on television since October last year. The results of the survey on the perception of advertising, provided by the agency FOCUS – Marketing and Social Research, showed the highest perceptual record of DATART advertising since 2005, when the indicator was first monitored.
